I G R A L I S H T E ™ V I N T A G E  S T O R E

UX/UI DESIGN

§--------------------------------------- Vintage is a manifesto of love for what is old: as each new generation matures and ages faster than its predecessors, they become their own forefathers, experiencing the decay and frailty of lost youth, but vintage celebrates what is ageless and timeless—it is simply old, yet loving it makes aging and decay seem elegant, tasteful, even desirable, and admiring the old makes getting old bearable. It encourages us to embrace the elegance of aging and find joy in the timeless beauty that endures.

[Briefing]

Igralishte Skopje is a store for vintage and local brands, dedicated to shifting customers' shopping habits towards sustainability. The store offers carefully selected second-hand clothing in excellent condition, along with unique designs from local brands, promoting a more eco-friendly and stylish shopping experience.
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------------------------------------------------------------Igralishte contacted Brainster to enhance the project's value and attributes, strengthening its identity and elevating core assets. As a student at Brainster, I worked on this project, focusing on creating a comprehensive brief to conceptualize the identity and develop the narrative for the project.
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- The project involved designing and creating an e-commerce website for Igralishte Skopje. Long-term objectives included increasing brand value, attracting new customers, and offering improved service to loyal customers. 

- Key success markers were a user-friendly mobile version, easy product segmentation, and maintaining the unique Igralishte branding and voice.
- This was Igralishte's first website, as current operations were through a physical store in Debar Maalo, Skopje, and Instagram direct messages. However, Instagram proved inadequate for showcasing and describing unique vintage items. An e-commerce site was needed to display products effectively and segment them as vintage or local brands.
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-  A significant challenge was that all vintage items are unique, requiring detailed descriptions and attractive photos. Additionally, the short deadline of 14 days to complete the project added to the pressure. Therefore, creating an effective product page display was crucial.
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------------------------------------------------------------ The result is an innovative e-commerce platform that enhances brand value and customer experience, reflecting Igralishte's multifaceted identity.

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